Free tools
UTM link builder
If you use your map as a funnel, UTM links make attribution much easier. Build clean tracking URLs without guessing parameter names.
1,200+
Maps created
85k+
Locations mapped
<5 min
Avg. setup time
Track clicks from marker CTAs
UTM links show exactly which clicks came from your map.
- Generate UTM URLs for website buttons
- Keep attribution consistent across campaigns
- Paste the output into your marker's website_url field
A good default setup
A simple naming convention beats a complex one nobody follows.
- utm_source=map
- utm_medium=embed
- utm_campaign=your-campaign
Where UTMs help the most
Attribution matters most when the map drives real actions.
- Store locator: track ‘Visit website’ and ‘Book appointment’ clicks
- Directory map: track partner clicks
- Real estate: track ‘Schedule a viewing’ and ‘Request info’ clicks
Frequently asked questions
Where do I use this URL?
Paste it into a marker’s website field so clicks carry UTMs to your site.
Do UTMs affect SEO?
Not for the page itself, but don't use UTMs on canonical internal links.
Can I track directions clicks too?
Directions clicks are tracked in MapsMaker analytics.
Do I need UTMs for every link?
Only for links where you care about attribution. Keep it simple.
Is this tool free?
Yes, completely free with no signup required. When you’re ready to publish a full map, MapsMaker plans start at $15/month with a free trial.
Do I need to create an account?
No — this tool works without an account. You only need an account when you want to save, publish, or embed a map.
Track clicks from your map
Build a map with CTA buttons, then use UTM links to measure what converts.